Best Things to Sell Online in Australia: Top Categories and Price Guide for 2026
Best Things to Sell Online in Australia (Top Categories + Price Guide)
Australia’s online retail market continues to grow as consumers increasingly prefer digital shopping for convenience, competitive pricing, and wider product choice. The most successful products sold online share common characteristics: consistent demand, manageable shipping, strong resale value, and relevance to Australian lifestyles.
This article identifies the best things to sell online in Australia, highlights the top-performing categories, and provides a practical price guide based on prevailing market ranges observed across major platforms such as eBay Australia, Amazon Australia, Facebook Marketplace, and Shopify-based stores.
According to Australia Post’s Inside Australian Online Shopping report, “Australians continue to embrace ecommerce, with online shopping now embedded in everyday life across metro, regional, and remote areas.” This growth has created opportunities for sellers who align products with local demand and seasonal trends.
Why These Categories Matter
The strongest online-selling categories in Australia are shaped by:
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Lifestyle trends (health, sustainability, and outdoor living)
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Climate and geography (beach culture, heat, and remote shipping needs)
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High smartphone and internet penetration
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A strong second-hand economy
The following categories consistently show high sales volume and consumer interest.
1. Fashion and Apparel
What sells:
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Activewear
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Sustainable and ethical clothing
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Swimwear
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Streetwear
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Second-hand branded clothing
Why it works:
Fashion remains one of Australia’s most purchased online categories due to changing trends and a strong resale culture.
Price Guide:
| Item Type | Typical Online Price (AUD) |
|---|---|
| Basic T-shirts | $15 – $40 |
| Activewear sets | $40 – $120 |
| Swimwear | $30 – $100 |
| Branded second-hand clothing | $25 – $250+ |
The Australian Fashion Council states that resale and sustainable fashion “continue to reshape consumer behaviour, especially among younger Australians.”
2. Beauty and Personal Care
What sells:
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Skincare products
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Organic and vegan cosmetics
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Haircare tools
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Grooming kits
Why it works:
Australian consumers show high demand for locally made and cruelty-free products.
Price Guide:
| Product Type | Typical Online Price (AUD) |
|---|---|
| Skincare serums | $20 – $90 |
| Makeup products | $15 – $80 |
| Hair tools | $40 – $250 |
| Grooming kits | $30 – $150 |
According to IBISWorld, the beauty sector remains “one of the most resilient and innovation-driven retail segments in Australia.”
3. Home and Living Products
What sells:
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Home décor
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Storage solutions
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Kitchen gadgets
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Furniture (flat-pack and small items)
Why it works:
Remote work and lifestyle-focused spending have increased interest in home improvement.
Price Guide:
| Product Type | Typical Online Price (AUD) |
|---|---|
| Decorative items | $20 – $120 |
| Storage products | $25 – $150 |
| Small furniture | $80 – $500 |
| Kitchen tools | $15 – $100 |
4. Electronics and Accessories
What sells:
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Phone accessories
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Smart home gadgets
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Refurbished electronics
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Gaming accessories
Why it works:
High smartphone usage and gaming culture drive consistent demand.
Price Guide:
| Product Type | Typical Online Price (AUD) |
|---|---|
| Phone accessories | $10 – $60 |
| Headphones | $30 – $400 |
| Smart home devices | $40 – $300 |
| Refurbished laptops | $400 – $1,500 |
Choice, Australia’s consumer advocacy group, advises that “buyers should look for certified refurbished electronics to ensure warranty and safety compliance.”
5. Health, Fitness, and Wellness
What sells:
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Fitness equipment
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Supplements
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Yoga gear
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Massage tools
Why it works:
Australians place high importance on physical activity and wellbeing.
Price Guide:
| Product Type | Typical Online Price (AUD) |
|---|---|
| Resistance bands | $15 – $40 |
| Yoga mats | $20 – $100 |
| Massage guns | $80 – $400 |
| Supplements | $25 – $120 |
6. Pet Products
What sells:
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Pet food
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Grooming tools
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Beds and toys
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Travel accessories
Why it works:
Australia has one of the highest pet ownership rates in the world.
Price Guide:
| Product Type | Typical Online Price (AUD) |
|---|---|
| Pet food | $25 – $150 |
| Pet beds | $40 – $200 |
| Toys and treats | $10 – $50 |
| Grooming tools | $20 – $120 |
The RSPCA Australia reports that “over two-thirds of Australian households own a pet,” sustaining long-term demand.
7. Second-Hand and Vintage Goods
What sells:
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Clothing
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Furniture
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Electronics
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Collectibles
Why it works:
Cost-of-living pressures and sustainability awareness have increased resale activity.
Price Guide:
| Item Type | Typical Online Price (AUD) |
|---|---|
| Vintage clothing | $30 – $300 |
| Used furniture | $50 – $800 |
| Collectibles | $20 – $1,000+ |
8. Outdoor and Lifestyle Products
What sells:
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Camping gear
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Beach accessories
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Barbecue tools
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Gardening products
Why it works:
Australia’s climate and outdoor culture make this category consistently strong.
Price Guide:
| Product Type | Typical Online Price (AUD) |
|---|---|
| Camping gear | $50 – $800 |
| Beach equipment | $20 – $150 |
| BBQ tools | $25 – $200 |
| Gardening tools | $20 – $250 |
How Australians Sell Online Successfully
Successful online selling in Australia typically involves:
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Using major platforms such as eBay Australia, Amazon Australia, Etsy, and Shopify
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Clear product descriptions and transparent pricing
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Compliance with Australian Consumer Law
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Reliable shipping using Australia Post or courier services
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Seasonal pricing strategies (e.g., summer fashion, winter heaters)
Australia Post states, “Delivery reliability remains one of the strongest factors influencing customer satisfaction in ecommerce.”
My Key Takeaway
The best things to sell online in Australia are products that align with local lifestyle, sustainability trends, and convenience-driven shopping habits. Fashion, beauty, electronics, health, pet supplies, and home products remain the most consistent categories, supported by strong consumer demand and repeat purchasing patterns.
